The campaign features plants and animals that provide essential services to our ecosystem and aims to reinforce the interdependence of humans and the natural world.
FORESTS
Our forests capture and store vast amounts of carbon and release oxygen into the air.
BEES
Bees are essential pollinators that provide food for humans and other animals. They contribute directly to every third bite of food we take.
CORAL
While coral reefs take up less than 1% of the ocean floor, they support more than 25% of all ocean life.
FISH
Parrot fish maintain the health of coral reefs and remove excess algae that make it difficult for corals to thrive.
BUTTERFLIES
Butterflies pollinate native plants and foster diversity among plant and animal life.