Director, Marketing Strategy & Implementation

Position Type: Full Time
Compensation: $75,000 – $90,000

About EDO: About EARTHDAY .ORG (EDO): EARTHDAY. ORG’s mission is to
diversify, educate and activate the environmental movement worldwide.
Growing out of the first Earth Day in 1970, EDO is the world’s largest recruiter
to the environmental movement, working with more than 150,000 partners in
over 192 countries to drive positive action for our planet.

Job Title: Director of Marketing Strategy & Implementation

Overview:
As the Director of Marketing Strategy & Implementation, you will report directly
to the Chief Creative and Content Officer, leading the development and
execution of marketing strategies that align with our organizational goals.
You’ll oversee the marketing aspect of worldwide campaigns that target
diverse audiences, including the public, business partners, sponsors, and
potential donors. Specifically, you will guide marketing efforts for the Earth Day
2025, our climate education campaign, our end plastics campaign, and the
Earth Day Global Conversation initiative, among others. Your role will be central
to driving public engagement and building key partnerships to further our
mission.
How You Will Contribute:

• Strategic Marketing Leadership: Craft and execute compelling
  marketing strategies aimed at engaging a broad range of audiences,
  including the public, business partners, sponsors, and donors. Tailor
  messaging to resonate with each group and align with
  EARTHDAY.ORG’s global and national objectives. Create and manage
  marketing campaigns that work with a range of budget levels.

• Campaign Execution: Lead marketing aspects of high profile
  campaigns, including Earth Day 2025, our climate efforts, and the Earth
  Day Global Conversation. You’ll collaborate with our communication,
  social media, press and development teams to maximize reach and
  influence across channels.

• Partnership Development: Coordinate with development team to help
  cultivate and maintain relationships with sponsors, donors, and key
  business partners, ensuring our marketing efforts attract support for
  Earth Day’s global impact. Your work will directly contribute to building
  a network of committed supporters who share our mission.

• Team Leadership & Culture: Inspire and guide staff working with you
  in collaboration on marketing strategies, providing clear vision and
  hands-on leadership. Foster a collaborative and inclusive work
  environment where creativity and innovation thrive.

• Data-Driven Insights: Lead the development of KPIs to measure
  marketing effectiveness, working closely with the communications
  team to gather and analyze data. Use these insights to refine strategies
  and inform future campaigns, ensuring continuous growth and
  success.

What You Will Bring:

• Experience: At least 5 years of professional experience in marketing,
  with a focus on grassroots advocacy, legislative campaigns, or nonprofit marketing. A proven track record of executing successful
  campaigns that engage the public, attract sponsors, and drive donor
  support.

• Marketing Tools & Technology: Familiarity with a range of marketing
  platforms, tools, and apps (e.g., CRM systems, email marketing platforms,
  social media analytics, SEO tools, content management systems, and
  data analysis tools) to effectively plan, execute, and analyze campaigns.

• Strategic Vision: Expertise in developing integrated marketing plans
  with clear goals, measurable KPIs, and a deep understanding of
  audience segmentation. You’ll know how to craft tailored messages
  that resonate with different stakeholders.

• Team Leadership: A collaborative leadership style with experience
  mentoring and developing staff to deliver impactful results. You’ll create
  an environment where all voices are heard, and the team is motivated
  to excel.

• Flexibility: At times you will be expected to work extended hours and
  weekends as necessary to complete the task at hand, especially in the
  lead up to Earth Day.

• Vendor & Agency Relations: Experience in managing external agency
  relationships and knowing when and how to leverage additional
  resources to expand marketing impact and capabilities.

To Apply: Please submit your resume in PDF format with the subject line:
“Application for Director of Marketing Strategy & Implementation”
to [email protected]. This position is open until filled. EDO is an equalopportunity employer and welcomes applicants from diverse backgrounds.